Advertiser Case Studies
Real campaigns. Real results. See how South Africa's leading brands performed on Channel ONE Network.
Kryolan
Behind the Scenes Activation — SA Fashion Awards
Objective
Position Kryolan as the official makeup brand of the SA Fashion Awards and drive product awareness among fashion, beauty and entertainment enthusiasts.
Campaign
Exclusive backstage access with Kryolan makeup artists featured in behind-the-scenes content across all Channel ONE platforms. Live product demonstrations, social media integrations and branded content series.
Media Placements
Results
4.1M
Total Impressions
27,000
Click-throughs
38%
Brand recall uplift
12%
Sales increase
"The SA Fashion Awards partnership with Channel ONE gave Kryolan access to an audience of tastemakers and industry leaders that no other media platform in South Africa could deliver."
— Marketing Director, Kryolan SA
BMW
Premium Event Partnership — NFTA & SAFA
Objective
Reinforce BMW's position as South Africa's premium aspirational automotive brand through alignment with the country's most prestigious entertainment events.
Campaign
BMW Official Vehicle Partner for both the National Film & TV Awards and SA Fashion Awards. Red carpet vehicle display, branded arrival moments, Channel ONE TV feature integration and digital content.
Media Placements
Results
6.2M
Combined reach
94%
Brand association score
21%
Website traffic uplift
↑ Significant
Brand perception
"Channel ONE delivers a premium audience that aligns perfectly with the BMW brand. The production quality of their event coverage is genuinely world-class."
— Head of Brand, BMW South Africa
Douwe Egberts
Category Sponsorship — SA Restaurant Awards
Objective
Establish Douwe Egberts as the premium coffee brand of choice for South Africa's restaurant and hospitality industry.
Campaign
Official sponsor of the "Best Coffee Experience" category at the SA Restaurant Awards with full live ceremony coverage on Channel ONE TV, digital content, competition integration and Channel ONE Radio mentions.
Media Placements
Results
3.2M
Impressions
18%
Restaurant industry penetration
45K
Competition entries
Record
Q3 restaurant channel sales
"Our category sponsorship at the SA Restaurant Awards gave us unparalleled brand visibility with exactly the right audience. The results exceeded every benchmark we set."
— Commercial Director, Douwe Egberts SA
Tempest Car Hire
Radio & Podcast Sponsorship Campaign
Objective
Drive car hire bookings across Johannesburg, Cape Town and Durban through mass reach radio and targeted podcast sponsorships.
Campaign
Exclusive live read sponsorships during drive-time shows on Channel ONE Radio combined with mid-roll podcast spots in the top Business and Travel podcast series. Host-integrated storytelling built authentic brand trust.
Media Placements
Results
18%
Booking increase
145K
Radio spots heard
62%
Brand favourability uplift
3.1x
ROAS
"Our radio sponsorship with Channel ONE Radio drove measurable booking increases. The host integrations felt authentic and resonated deeply with listeners."
— Marketing Manager, Tempest Car Hire
Mentos
Competition Sponsorship — Fresh Moves
Objective
Drive youth brand engagement and social sharing through a high-energy branded competition mechanic on Channel ONE.
Campaign
Mentos-branded competition mechanic running across Channel ONE TV, Radio, Community and Social. User-generated content challenge with weekly winners and a grand prize finale. Integration with Channel ONE Radio presenter endorsements.
Media Placements
Results
145K
Competition entries
22x
Organic reach multiplier
4.7M
Total impressions
+34%
Youth brand engagement
"The competition mechanic Channel ONE designed for us generated massive consumer engagement and social sharing that amplified our reach well beyond the platform."
— Brand Manager, Mentos SA
Lindt Chocolates
Sponsored Content & Gifting Series
Objective
Elevate Lindt's premium positioning and drive online sales through editorial-style sponsored content and influencer-adjacent presenter partnerships.
Campaign
A curated 6-part sponsored content series produced by Channel ONE editorial featuring Lindt products in lifestyle contexts. Complemented by presenter gift integrations and a community "Gifting Season" hub.
Media Placements
Results
+67%
E-commerce uplift
200K
Content engagements
Record
Online sales period
4.4★
Content quality score
"The Channel ONE editorial team crafted sponsored content that felt genuinely editorial and delivered real results. Our product sell-through was exceptional."
— Digital Marketing Lead, Lindt SA