Audience Intelligence
Know Our Audience
Detailed audience insights to help you plan campaigns that reach the right South Africans at the right moment.
Platform Reach
| Platform | Monthly Reach | Daily Active | Avg. Engagement | Growth |
|---|---|---|---|---|
| 📺Channel ONE TV | 1.2M | 280K | 42 min avg | +34% YoY |
| 📻Channel ONE Radio | 800K | 195K | 67 min avg | +28% YoY |
| 🎧Channel ONE Podcasts | 400K | 48K | 38 min avg | +61% YoY |
| 📰Channel ONE News | 600K | 120K | 8 min avg | +22% YoY |
| 💬Channel ONE Community | 2.7M | 420K | 24 min avg | +47% YoY |
| 🏆Channel ONE Events | 3M (event periods) | Peaks of 800K+ | 90 min avg | New platform |
Gender Split
58% Female
42% Male
Female
Key purchase decision-makers
58%
Male
High disposable income segment
42%
Age Distribution
18–24
19%
25–34
43%
35–44
28%
45–54
7%
55+
3%
Key insight: 71% of our audience falls in the 25–44 bracket — South Africa's highest spending demographic.
Audience Interest Index
Television & Streaming91%
Entertainment & Lifestyle87%
Music & Podcasts82%
Restaurants & Food74%
Fashion & Beauty68%
Business & Finance61%
Travel & Leisure58%
Sport & Fitness52%
Geographic Breakdown
38%
Johannesburg
24%
Cape Town
19%
Durban
14%
Pretoria
Living Standards Measure (LSM)
12%
LSM 5–6
Emerging middle
38%
LSM 7–8
Established middle
24%
LSM 9
Upper middle
26%
LSM 10
Premium/Affluent
LSM 7–10 represents 88% of our total audience — a commercially exceptional concentration of South Africa's highest-spending consumers.